Handmade products are unique. They are characterized by imperfections. These differences are not synonymous with defect , inferior quality or lack of skills on part of the craftsmen . But instead, they are unique inevitable characteristics of the product. They don't hamper the usability or the aesthetic of the product.
Handmade products embody the soul of the artisans and that’s what makes them different. They reflect their unique journey which helps in establishing a beautiful bond with the buyer.This has nudged many brands to share the stories of the makers, team members and craftsmen involved at different stages. This has indeed bought transparency to the process and quenched the curiosity of the buyers.
We are drawn towards the handmade products as they are similar to us. We are not perfect and are on a learning journey. We gracefully accept imperfection or unique characteristics in ourselves or each other. This is what makes our life interesting and exciting. We seek and appreciate individuality. We are curious to hear the unique stories and experiences of the individuals.
The handmade products hold a special position in an era of technology. With the advanced technology we can create perfect uniformity by using machine. Though these products are perfect, but they don’t draw us towards them. They lack something, perhaps the soul and passion! We cherish the handmade product as they help us in breaking this uniformity and bringing individuality to our environment. A culture of embracing and accepting our unique self, without forcing to become something else in hope of becoming happier.
Our collections are inspired by our personal experiences, field visits, traditions and nature. All our garments are developed using fabrics which are to a great extent hand-woven, handspun and hand dyed. This lends them a unique character from the inception. These are later stitched into garments by our Karigars who add their own soul to it. Post this they are hand finished, embroidered based on the design by our artisans with love. Each garment in a way reflects the buyer, the team of craftsman and the designers.
Discover the world of handmade products. You will be delighted and awed by the stories and the beauty. Do share your experience with handmade products with us. We are excited to hear and share.