Our Sustainable Practices
At World of Crow, we are passionate about sustainability and ethical fashion. We believe that it is possible to create beautiful, high-quality products that are also environmentally and socially responsible. That is why we are committed to bringing you a range of handcrafted, sustainable, and ethically-made textiles. Our products are made using traditional techniques, and they are produced by small businesses and artisans who are dedicated to preserving their craft. Social Sustainability At World of Crow, we believe that social responsibility is an integral part of sustainability. We are committed to supporting small businesses and artisans who are dedicated to preserving traditional techniques and using natural materials. By working closely with our partners, we can help to support communities that rely on these skills for their livelihoods. We believe that supporting small businesses and artisans is an important way to promote economic development and social stability in the communities where they operate. In addition to our commitment to supporting small businesses, we are also committed to fair labor practices. We believe that all workers deserve to be treated with respect and dignity, and we strive to ensure that our partners adhere to ethical labor standards. Environmental Sustainability Being a slow-fashion brand, the premise lies within respecting the environment. At Crow, we are mindful of the way we consume and produce. All our methods are tweaked regularly to ensure we are as sustainable as can be. Our decisions are thought over with the intention of being harm-free to the planet. We consciously engage in the resources we need and use them with a promise of giving back more. About Our Organic Cotton Organic cotton is a type of cotton that is grown using methods and materials that are more environmentally friendly and sustainable than those used in conventional cotton production. It is grown without the use of synthetic pesticides and fertilizers, which can harm soil quality and biodiversity. Instead, organic farmers use natural pest control methods, such as crop rotation and the use of natural predators, to keep pests at bay. They also rely on organic fertilizers, such as compost, to nourish the soil. In addition to being better for the environment, organic cotton is also often considered to be more comfortable and durable than conventional cotton. It is also considered to be more socially responsible, as it is typically produced under fair labor conditions. Our Resources At World of Crow, we are committed to taking meaningful and measurable steps to reduce our environmental impact. Here are a few of the measures we are taking to make a positive impact We promote reusing and recycling, practicing these measures through our sustainable packaging like leftover fabric price tags, waste cloth bags, and much more to avoid any use of plastic. We support organic farming and will continue to advocate for processes that conserve energy and resources. Our design team continues to work on concepts that help incorporate our waste fabric in every way possible. We try our best to efficiently use our resources, reusing 95% of our waste into new production systems. Any paper waste generated within our studio is reused creatively in our productions or disposed of in appropriate recycle bins. Our energy units are optimized for eco-friendly measures and are only used as per need. We do not leave our lights, machines, or water on when the studio is not operating. Sustainable fashion is about more than just the materials and production processes. It is about considering the long-term impact of fashion on the environment and society and making conscious choices about what we wear. By choosing sustainable fashion, we can help to create a more sustainable and responsible future for the fashion industry.
Ecologi x Crow
At World of Crow, we are committed to sustainability and reducing our impact on the environment. One of the ways we are doing this is by partnering with Ecologi, a carbon offsetting platform that allows individuals and businesses to offset their carbon emissions and support sustainable projects around the world. Through our partnership with Ecologi, we are able to offset the carbon emissions associated with our business activities, including manufacturing, shipping, and office operations. This helps to mitigate the impact of climate change and support efforts to build a more sustainable future. In addition to offsetting our carbon emissions, we are also committed to using sustainable materials and supporting small businesses and artisans who are dedicated to preserving traditional techniques and using natural materials. We believe that it is important to take action to address climate change, and we are proud to be partnering with Ecologi to make a positive impact on the environment. Thank you for choosing World of Crow, and we hope you will join us in our efforts to build a more sustainable future.
Black Lives Matter
It is no surprise that the world has evolved through many years of change, yet the hatred and discrimination between people continue to leave us divided. Our stance on racism is crystal clear - we do not tolerate nor condone the mistreatment of a human being based on their skin color, race, or ethnicity. Crow is a brand whose foundations rest on the harmony of the people and the environment, which we aim to practice. The world has seen enough injustice around it, especially towards people of color. We understand that although we may never understand the pain that our fellow Balck community has suffered, we hope to learn and do better with our resources. We hope to spend time improving ourselves in ways that lead to a better society. Here is a breakdown of a few aspects of Crow’s workings through which we dedicatedly practice ethical work. We continue to learn new methods of inclusivity every day, in awe of the journey that lies ahead of us. Opportunities for Women of Color At Crow, one of our goals is to close the gender gap. With our factory in the heart of India’s textile home, we actively provide opportunities to women in the hope of helping them create better lives for themselves and their families. We have worked with various NGOs that help train women with skills in weaving and dyeing that help them establish an income, gaining confidence and independence. Some of our best weavers are women, and it is an absolute pleasure to work with their art and skill. Crow strictly believes in equality and ensures an equal income to our women weavers. Creative content representation The content that we put out through our social media represents us. We understand that our ability to influence our clients and followers with the simple act of uploading a picture is a great responsibility, and we aim to do it right. At Crow, beauty is celebrated and accepted just how it comes: natural. We embrace every skin tone and body shape, with models from all over the world representing real women. We do not edit any of our photographs - everything at Crow is natural, a reflection of nature. Our models are dark-skinned, Asian, short, tall, and everything in between. We appreciate the diversity of women and admire the unique story each face tells. As we grow, we hope to continue challenging society’s idea of femininity and beauty, with a broader acceptance of women as women. Inclusive Hiring guidelines Crow believes in equality wholeheartedly. This includes equality in employment - which is why we are so passionate about women working and sharing the space. Our hiring guidelines do not discriminate based on any factors whatsoever and only look for skill and talent. Although women in India have begun working, the proportion remains very low. To combat this, we constantly try to create opportunities for women that could potentially help many. Our hiring process simply looks for a creative person with a good heart that challenges our ideas of fashion and brings new, innovative thoughts to the studio. With a fair hiring guideline, our team at Crow has built over the past 9 years into one that is diverse and full of unique individuals that share a passion for sustainable living. Internal awareness and education As times change, learning about the struggles of our friends from all over the world continues to go on. We recognize our privilege and understand that not everyone in our team has access to the resources needed to understand and learn about racism. We have begun short training sessions for our employees that help spread awareness about the true gravity of the issue, with various publications as practical guidelines. Our training focuses on understanding the problem and the ways in which one can individually be an ally for the Black community. Our supply chain and the impact of COVID-19 With the spread of the pandemic, COVID-19 has also impacted various indigenous communities that are an integral part of our supply chain. With many of them losing their jobs or not getting paid, these practices are never tolerated at Crow. We will never exploit our workers simply for the sake of profit. Our empathy stretches out to our beautiful weavers who suffered during the pandemic, and we do our best to stabilize their living through the ways we can. Regardless of how orders from all over the world halted as travel was restricted, we paid all our employees what they deserve fairly and ethically. Not only do we look out for our studio employees, but we also care about those in our supply chain. We do our best to track them down and ensure their work is ethical and treated with immense respect. Our artisans deserve equality regardless of their level in the supply chain - and we provide them with an ethical workspace the best we can. More ways to help Injustice and pain are something personal to each. To say that we know the pain that the black community has suffered is wrong, but we can try to understand it to the best of our capabilities. A subject as sensitive as this needs to be treated with care, with respect to the lives of those we learn about, and with an active intention to improve inclusivity. Below is a compilation of resources that will help educate and inform about the current situation. Kindly do your own research about this before to understand the problem entirely. Organizations to donate to: Black Lives Matter An activist movement that advocates for the Black community with a focus on the police brutality that has been suffered. The Bail Project Donors that give financial support to innocent Black victims that are prisoned for the wrong reasons. Act Blue Bail Funds This organization aims to raise money for better treatment of inmates, especially during the pandemic with the lack of social distancing and poor hygiene in jail cells. Mutual Aid After the Black Lives Matter movement, several stores were left damaged. Donations from here go towards rebuilding those stores and small businesses owned by the Black community. Voix Noire With a focus on women of color and children, this NGO provides safe reparations funded by donations. Black-owned businesses to support: Beauty: Beneath Your Mask A range of skincare and haircare by Dana Jackson, she created products using natural ingredients. Briogeo A hair care line for all different textures of hair, Nancy Twine’s products have essential vitamins for quality hair. Clothing and accessories: Nude Barre Practicing impressive inclusivity, this underwear brand provides 12 different shades of nude garments for the perfect match. Orange Culture Oke-Lawal spreads slow fashion with everyday wear designed using ethically sourced and sustainably created fabric. Home Decor: Natty Garden The home for everything plants, this brand is owned by a Jamaican native that caters to selling actual plants as well as gardening essentials like fertilizer and soil. Malene B Beautiful artwork in the form of rugs, sculptures, and more, this artist draws her inspiration from her African heritage and promotes the lost art of Traditional Africa. Books to learn from: ‘Assata’ by Assata Shakur The beginning of Black activism, this book is an autobiography about the justice system in the ’60s and ’70s. ‘Breathe: A letter to my sons’ by Imani Perry. This book is about the struggles of being a black parent, with an excellent explanation of the drastic measures a person of color takes. ‘I’m Still Here’ by Austin Channing Brown The trauma of growing up as a black Christian is outlined in this story using real-life scenarios and the role of religion through the journey. ‘Me and White Supremacy’ by Layla F. Saad An exploration into white supremacy, Saad dives into the parts of the world hidden with prevailing racism. Podcasts to listen to: The Self Evident Podcast A compilation of African American stories that explain the person struggles and serves as a virtual journal of the injustice in society The 1619 Podcast Touching upon the history of slavery and the way it changed America forever, this is an informative podcast that also handles the subject of racial discrimination with sensitivity and explains the timeline in great detail. You had me at Black A podcast that ignites relatability, it brings on different guests each time who share their personal stories of injustice to unite and support each other. Easy to understand resources for children: ‘Skin like mine’ by Latashia M. Perry is a children’s book that is beautifully written, with discussions on topics like diversity and inclusion. ‘Mind Shift’ is a podcast for children by a first-grade Bret Turner. This easy-to-understand podcast deals with racial discrimination using examples that children will understand. ‘The Hollow’ is an animated series for kids available on Netflix, which promotes and appreciates the beauty of diversity through its characters. The fun storyline accompanied by characters of all skin tones is an excellent addition to children’s television.
We at crow are a close-knit team that functions like a family. We relate to one another at a personal level, and share a common creative wavelength, in spite of our varying educational and socio-cultural backgrounds. Sadik Patel 36 yrs | Pattern Maker Most passionate about making new patterns and exploring new designs. A pro at suggesting styles, mindful about the garment cuts. He is a big fan of old Bollywood songs, never misses a chance to utilize his break time playing games on his phone. Sadik loves what he does, hardly takes a day off at work. He is fond of his fellow team members and considers the work unit as his own home. Mohsin Mev 37 yrs | Pattern Maker Part of the Crow family for the past 4 years, Mohsin master as he is known on-floor is the most keen learner. Apart from cutting, he is very interested in educating himself, staying up-to-date with the latest information. Active in stock trading, he is a fun father to his two beautiful daughters. He appreciates the working atmosphere and the team unity of the company. Irfan Khan 34 yrs | Maker Irfan has been an integral part of the Crow family since its inception. He feels he has been blessed with the most amazing peers. His favorite movie genre is comedy and travels whenever he gets an opportunity. He proudly states that women empowerment is at the crux of Crow with females engaged in almost every department. Siraj Shaikh 32 yrs | Maker Introvert by nature, Siraj excels in one-liner jokes. He is sincere towards his work and concentrates on the completion of garments with utmost finishing. He compliments the financial aids provided by the company. He likes being around his team mates and lively atmosphere on the floor. Iqbal Shaikh 44 yrs | Maker Iqbal is one of our most versatile members, he can take up any task with ease. He is kind hearted and always ready to help others. He highly appreciates the working hours as he gets to maintain a work-life balance. He prefers listening to songs while working and keeping the atmosphere joyous. Salman Ansari 29 yrs | Maker Salman is one of the most sharp and skilled makers. With a decade of experience in this field, he masters perfection in every piece that he makes. He really likes that each day he gets to learn something new. He absolutely savors the tea made at the unit and enjoys his break time singing songs in his own distinctive tone. Every evening, he is excited to fondle his toddler after getting back home. Mohsin Shaikh 32 yrs | Maker Mohsin is a dedicated and a hard working man, part of a close-knit family he loves spending time with them. He loves to indulge in sports activities in his free time. Lunch time is his best part of the day as everybody eats together and shares a positive energy. He appreciates the fact that all Crow members are ever ready to help one another and promote a multicultural environment. Javed Qureshi 29 yrs | Maker Javed is another young introvert member in our team, he wasn't very excited about introducing himself. The sustainable packaging received by the customer is neatly packed by him. He is a shy person who loves singing. Javed is hard-working and never backs off at any task assigned to him. Ismail Padaya 51 yrs | Maker One of the most senior members in our team, Ismail is best at what he does. He has been with Crow since the very beginning. His passion towards stitching can clearly be seen with the finesse he brings out in every garment. Ismail is polite, hard-working and very helpful in the hour of need. He is fond of gardening and takes care of the plants at our work unit. Nalin Tankariya 56 yrs | Maker As the most senior member of our team, Nalin comes with extraordinary work experience in his field. He appreciates the fact that he gets to learn new things at the workplace and that the management is taken care of with great efficiency. Nalin is a regular when it comes to health and fitness. He practices Yoga and spreads awareness at the unit to practice it. Iqbal Shaikh 40 yrs | Maker Iqbal is working with Crow for the past 2 years and has become an integral part of the family. He runs his own switching shop at home after work to practice his skill and gain more expertise. He has a high opinion about the management team and other staff. He loves spending time with his children, playing and story telling them. Fareeda Shaikh 53 yrs | Ironer Working with Crow for the last 4 years, Fareeda is the ever smiling face of our team. For her, age is no bar and takes up each task with full zeal. She is fond of talking and sharing her life experiences. She enjoys learning the English language and very sportingly uses the same in her daily life. Fareeda is an amazing cook and a very lovable person to be around with.