The Making of Fabrics

At Crow, our passion has always been around doing good in everyway and every end of our business, the core part of our business surrounds with using of handloom fabric and uplifting the community and the artisans, currently around 50+ looms produces for us which approximately uplift 250 people. 

Every fabric is Handwoven.

At Crow, our passion has always been centered around doing good in every way and at every end of our business. The core aspect of our business revolves around the use of handloom fabric and uplifting the community and artisans. Currently, around 50+ looms produce for us, uplifting approximately 250 people.

Factory

Our People and Communities: The Driving Force! 

At World of Crow, we take great pride in crafting all of our collections under one roof at our factory in India. As an 11-year-old company, we have grown over the years, and today, we have a small team of 20 who make our products with care and attention, ensuring they are sustainable and eco-friendly.
We believe in inclusivity and accessibility in the workplace and are committed to creating a culture of equality, transparency, and accountability. We recognize the importance of addressing biases and institutionalized racism within our industry and aim to foster a welcoming environment where everyone can thrive as their authentic selves, regardless of their race, gender, sexual orientation, or disability.
Our team values diverse representation, and we strive to cultivate a community where all employees feel safe to voice their feedback and ideas. We believe that this approach creates a positive and innovative environment where everyone can contribute to our mission of creating sustainable and ethical fashion.
Thank you for choosing World of Crow, and for supporting our values-driven approach to fashion production.

Weaving in India is an age-old tradition passed down through generations among the weaving communities like a cherished heirloom, becoming an integral part of their identity. Handloom textiles are woven using natural fibers which are eco friendly, long lasting and biodegradable, reducing landfill waste. The handmade process adds a personalized touch to the textile, making it special. Embracing weaving as a slow fashion concept celebrates and preserves India's rich heritage of traditional craft while empowering young craftsmen to innovate and carry the craft forward.

Natural Dyes

Natural dyeing is a sustainable and eco-friendly alternative for fabric dyeing using parts of plants, minerals, or instead of artificial chemicals. Colors are extracted from these natural sources by fermenting, boiling, soaking them. The fabric is then soaked in the dye solution until it absorbs the color. While natural dyeing can achieve a variety of colors, they generally have a softer and more subtle appearance compared to those produced by chemical dyes. 

Azo-free Dyes

Azo free dyes are an environmentally conscious alternative to chemical dyes. The azo compounds present in the synthetic chemical dyes are not only toxic for the environment but pose a great threat to the health of workers at the textile industry. Using AZO-free dyes in textile production helps to ensure the safety and well-being of both consumers and workers. Additionally, it contributes to environmentally friendly practices by reducing the release of hazardous chemicals into the environment during the dyeing process.


Hand Weaving

The traditional loom, also known as the handloom, is a simple yet versatile device used for weaving textiles. Handlooms have been an integral part of India's textile heritage, dating back thousands of years. It typically consists of a wooden frame, with two vertical posts called beams, and horizontal bars called shafts or frames. The warp threads, which run vertically, are wound around one beam and attached to the other, while the weft threads, which run horizontally, are interlaced through the warp threads to create the fabric. Handlooms come in various types, such as pit looms, frame looms, and backstrap looms, each suited to different weaving techniques and styles.

Produced on Demand.

At World of Crow, we always continue to rethink traditional ways of doing things and try to improvise those ways in alignment to the requirements of the modern world. Since 2021, in order to avoid overconsumption and completely negate dead stock, we produce our garments as and only when we get their order. 

Then after getting the order, the cloth is cut, stitched and hand finished. Then it is packaged in a bag made by the handicapped people of an organization that we work with. 

×