This SS24 collection is made from the finest cotton fabric, which is hand-block printed in the northwestern part of India. The community there has practiced this art for over 450 years, passing it down from one generation to another. All of these fabrics are dyed using natural colors, including indigo, henna, turmeric, pomegranate, jaggery, iron, and mud, through complex processes that involve multiple stages, consume time and requiring significant skills. We have carefully designed a range of versatile clothing items, including easy pants, fun gilets, everyday dresses, shirts, and tops, blending iconic designs with fresh takes on past bestsellers. The key colors in this collection include blacks, off-whites, crimson, and indigo, creating a harmonious fusion of tradition and style.